Panel Talks - Digital Transformation Trends and Techniques

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Have you witnessed, experienced and measured the impact of digital transformation in your research organization? Senior executives will draw from their unique experiences to set straight some mind-boggling facts, statistics and findings on digital transformation and how it relates to modern day marketing research. Questions they will cover will include but not be limited to:

      What is digital transformation in MR? If the internet was only “born in the 90s” and online marketing research a still new marketplace, which new research methods have been born in recent years (and from the pandemic) and how have these been an improvement from the old methods?

      What have been some trends in digital transformation within your organization/s and outside? 

      Which sectors and organizations have shown more innovation and resilience and what comparison metrics or benchmarks are being used to measure the effectiveness of digital transformation?

      What has digital transformation done to budgets and speed in marketing research?

      How has market research automation improved employee engagement in some ways, but also thrown up new challenges to workplace and team structures?

      How successful has digitally transformed marketing research been in “breaking down silos” and integrating cross-functional business objectives in the execution of daily business from end-to-end?

      What are the opportunities for the next 10 years that MR firms and MR practitioners should be tapping into?

      Give us an overview or list of the most digitally transformed marketing research companies or client brands you know and how do you see them evolve?

Format: Online Executive/C-Suite Panel talks without slides. Speakers and 1 moderator. 

Date: 4th March, Thursday

Time: 1 PM - 2 PM EST

Speakers: Arnie Guha, Ph.D., Phase 5; Jamin Brazil, HubUX and Happy MR Podcast; Sue Sharp, PWC Digital

Sponsors: Phase 5 

About the speakers

Arnie Guha, Ph.D., Partner, Head of UX & Experience Design practice, Phase 5

Arnie Guha loves telling stories and listening to them. He believes that all perception relies on narrative, and that our understanding of the world is directly dependent on our ability to pick out the appropriate threads of a story, and to reweave them in interesting and relevant ways. Prior to Phase 5, Guha has been Manager, Market Research, at RBC; intern at the Center of Democracy & Technology, Washington, D.C.; a doctoral researcher at UBC, and a Nehru Centenary Scholar at Cambridge University.

Sue Sharp, Partner, Digital Experience & Innovation Consulting, PwC Canada

Powerful challenges are impacting all industries. Whether starting a new revenue stream or rethinking an existing business to remain competitive, Sue Sharp is at the forefront of helping organizations realize their next big move and understanding how it is enabled through human experiences, digital, data, technology, across marketing, sales and service. Using strategic design and innovation methodologies Sharp has delivered solutions that drive business value. Blending design thinking, analytics and a digital, customer centric mindset Sharp has accelerated her clients and employer’s digital transformations by focusing on solving complex problems and being fixated on the experience of the people that they are interacting with. She brings creativity and curiosity that drives innovation to the solutions these experiences deliver, while using a critical lens to focus on the ROI. For over 20 years Sharp has worked in B2B and B2C industries to deliver results. Her strong sales and marketing background is critical in the innovation function. From the problem and solution identification space, to building a MVP through to commercialization, Sharp understands what is needed to successfully launch new ventures and has demonstrated this throughout her career.

Jamin Brazil, Chairman HubUX, Podcast Host Happy Market Research, USA 

Host of the #1 Podcast for Market Research, the Happy Market Research Podcast. You live once. Love the... 1. stuff you build, 2. the people you build it for, and 3. the team you build it with. Those 3 things are where Jamin Brazil dedicates all his effort. Brazil is a seasoned chief executive with a background in leading high growth organizations from inception to exit. Over the last 20 years, he has developed a deep knowledge of market research which gives him a unique view when assessing which tools and techniques are trending. As the previous CEO of FocusVision, he was the first to bring to market a combination of qualitative and quantitative technologies that are used by 75% of the Fortune 100 and over 3,000 companies globally. Prior to FocusVision, he pioneered online surveys, conducting one of the first ones in 1996 and founded a top survey platform, Decipher, in 2000.  


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