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  • 04/01/2022 6:19 AM | Anonymous

    The Marketing Research and Intelligence Association (MRIA) and The Co-operators Group Auto and Home Insurance Program would like to announce the official launch of their partnership designed to bring exceptional coverage and competitive rates for home and auto insurance directly to the members of the MRIA.

    Starting today until May 14, 2022, MRIA members will receive a $20 gift card when they get a quote from The Co-operators Group Auto and Home Insurance.

    It’s quick and easy to get started today! To learn more or get an online quote, visit cooperatorsgroupinsurnace.ca or call 1-800-387-1963.




  • 03/21/2022 4:18 PM | Anonymous

     The MRIA has been following developments in the Province of Alberta regarding a recent leaked poll. On March 19,2022, we learned that the leak may have originated from the governing political party in Alberta, the UCP according to the researcher and media reports. The MRIA condemns political interference, pressure and the abuse of power demonstrated by this most recent incident in the research industry. The MRIA would like to remind politicians, political parties, partisans and especially those in Government who may be positively or negatively impacted by polls, to refrain from behaviour or comments that may impact the economic or reputational standing of professional researchers.

    The MRIA would also like to take this opportunity to remind media that there are both Canadian and International standards for the publication of public opinion research. To be published or referred to directly in media, a public opinion poll should note the mode (online, phone, etc), frame, field dates and margin of error if applicable and who commissioned the poll. For syndicated studies like the one in question, that should be noted for readers. In addition, the weighted and unweighted frequencies must be published. In this case, the researcher was unaware that her syndicated work had been leaked to media and the work was criticized unfairly because it lacked those details. Again, this may have economic and reputational impacts on the researcher because of the lack of disclosure by the media outlets. 

    "Public opinion research is an important part of our democratic process. When researchers like Janet Brown are put under pressure by the Governing political party of a Province, that is an abuse of power that should be vigorously condemned. The potential for economic and reputational harm to individuals and the broader industry make this incident unacceptable." said MRIA Chair Quito Maggi who is the President & CEO of Mainstreet Research. "Pollsters and researchers are used to scrutiny of their published work, including from political parties and media. In this case, it should have been clear to media that the work was not suitable for public consumption without permission from the researcher." he added. 


  • 05/25/2021 11:44 AM | Anonymous

    Dear Members,

    This is a reminder that The Federal Government of Canada's tender request for Public Opinion Research Services in support of Canada's response to COVID-19 closes on June 29, 2021.

    Follow the link below for further details;




  • 05/14/2021 3:31 PM | Anonymous

    Company: World Vision Canada

    Position: Research Analyst

    Reports to: Manager of Research, Data Science & Advanced Analytics

    Position Term: Full time permanent

    Deadline: Until filled

    Job Purpose

    The Research Analyst is responsible for coordinating and generating insightful research, helping to guide

    and inform decisions that optimize marketing initiatives to engage and attract customers to World Vision as well as increase the overall value of World Vision’s customer base. Provides strategic market insights based on research to internal clients, supporting the definition and development of new strategies and tactics to engage current and new customers.

    Duties and responsibilities

    • Processes internal and external data through tools such as Qualtrics, Clarabridge, SPSS, Excel and CRM database, to develop research insights that provide actionable recommendations to support marketing optimization.
    • Translates business requirements into research questions and identifies the type of research required to meet the business needs.
    • Responsible for selecting and interacting with external marketing agencies to develop analysis, models, and reporting.
    • Provides relevant fact-based customer analysis and insight, highlighting trends to guide and inform decisions around marketing strategy
    • Provides relevant competitive, industry, and economic data to support strategic planning.
    • Collaborates with Data Science & Advanced Analytics team and supports a core mandate of the department to develop and maintain a strategic framework to enhance customer personas, segments, and journeys.
    • Acts as a technical SME to clients across the Marketing organization for both ongoing and ad-hoc analyses with the goal of running better campaigns, better targeting identified core customer segments, and increasing marketing return on investment.

    External Research specifics:

    • Assists the Research Manager & Director of Data Science & Advanced Analytics, as needed, with all aspects of primary research design and execution (Qualitative and Quantitative).
    • Design and program questionnaires using Qualtrics software.
    • Manages Insight Community Customer Panel, employing tactics to improve response rates and panel engagement, including managing creative content for the Member Hub.
    • Independently leads assigned research projects, such as Customer Satisfaction & Loyalty Tracking, and recommends new approaches in design, statistical weighting schemes, etc.
    • Utilizes large data sets from multiple sources to integrate into holistic analysis.
    • Presents research findings to internal teams, as needed.
    • Manage and track budgets & other administrative requirements (eg. procurement).


    • Minimum 3-5 years’ marketing analytics or market research experience.
    • Bachelor’s degree in Marketing Research, Business, Statistics or similar discipline.
    • Proven ability to distinguish strategy vs. tactics and derive relevant solutions to complex issues
    • A deep understanding of marketing strategy, trends, and their implications for a non-profit organization, with a customer-centric mindset.
    • A strong team player who collaborates well with other Marketing departments.
    • Demonstrated analytical, communication, and organizational skills.
    • Proven expertise in the everyday use of statistical techniques including sampling, testing, logistic regression, linear models and clustering, making use of standard statistical software, such as SPSS, Excel and reporting software, such as PowerPoint.
    • Excellent data analysis and continuous learning skills.
    • Able to work in a fast-paced environment, prioritize and multi-task.
    • Experience in data management (data extraction, cleaning, validation and variable creation) through the writing and interpretation of SQL queries or equivalent for standard and ad-hoc purposes, is an asset.
    • Experience deploying end-to-end survey data and case management experience to close-the-loop on customer feedback is a definite asset.


    • Remote within Canada.

    For more information on this posting and to apply, please visit:


  • 05/03/2021 4:09 PM | Anonymous

    The message is to advise that an updated Syndicate Research Studies RFI has been posted on the Buy and Sell website (EP363-220042/A). The RFI can be found at the following link: SYNDICATED RESEARCH STUDIES (EP363-220042/A) - Buyandsell.gc.ca.


    All suppliers who have previously submitted studies, are required to submit an update on their study, if available, and/or confirm that the study submitted is still valid and up to date.



    Best Regards,


    Paola Amaral


    Supply Specialist, Services and Innovation Acquisitions Sector

    Public Services and Procurement Canada | Government of Canada

    paola.amaral@pwgsc-tpsgc.gc.ca  | Mobile: 343-550-7181


    Spécialiste en approvisionnements, Secteur de la gestion de l’approvisionnement en services et achats innovateurs

    Services publics et Approvisionnement Canada | Gouvernement du Canada

    paola.amaral@tpsgc-pwgsc.gc.ca | Mobile: 343-550-7181


  • 04/20/2021 10:02 AM | Anonymous

    Manager, Client Insights and Research (Full Time, Permanent)

    Date Posted: March 31, 2021

    Preferred Start Date: ASAP

    Location: Vancouver, BC, CA

    Company: British Columbia Lottery Corporation

    Why you should work with us

    At BCLC, we believe that our people are what makes us amazing so we are committed to our people. We have a culture of fun and hard work – it’s not unusual to see teams eating together at lunch in the cafeteria or heading outside for a walking meeting. We continue to have a highly engaged team and we’ve been named one of BC’s Top 50 Employers for over 10 years. Here are a few reasons why it’s great to be part of the team:

    • ·         Flexible work hours
    • ·         Robust wellness program with subsidized onsite yoga, bootcamp, running club and more
    • ·         Competitive compensation
    • ·         Company paid Flexible Health and Dental plan for you and your family
    • ·         Defined Benefit Pension Program
    • ·         Leadership and professional development programs

    Why our Vancouver office rocks

    Vancouver has been regularly voted one of the top cities to live in the world with one of the mildest climates of any city in Canada. It is home to our Marketing and Sales Office and features:

    • ·         A subsidized cafeteria with healthy and delicious food choices
    • ·         Easy access to transit, including the Sky Train
    • ·         Secure bike facilities and easy access off the Central Valley Greenway

    Job Summary:

    The Manager, Client Insights & Research leads the Client Insights & Research team, oversees the implementation of the Enterprise Insights strategy, and makes recommendations to the Enterprise Business Intelligence (EBI) Strategy, supporting its alignment with BCLC’s vision and strategies.  This role will play an advisory role, ensuring alignment with internal and external influencers that may affect the business future state.  This role proactively develops and manages the relevant working relationships with internal stakeholders (including senior leaders) and with applicable external stakeholders, including service partners, vendors and governing agencies.

    Key Accountabilities:

    • ·         Provides leadership to the Research and Insights, and Client Insights teams. Oversees the client relationships across the organization, managing their business requests, prioritizing the workload, advising on solutions and delivering capabilities and Insights.
    • ·         Oversees the implementation of the Enterprise Insights strategies, leading and executing prioritization strategies and advises internal clients on workload and resource management.
    • ·         Develops, maintains and manages high profile partnerships and/or collaborative working relationships with a wide variety of internal clients including senior leaders. Acts as a subject matter expert (SME) to the business, advising on Research and Analytics best practices, solutions, providing recommendations on Enterprise Insights initiatives.
    • ·         Oversees the design and execution of BI strategies that promote the enhancement of customer understanding throughout the organization. Advises leaders on the identification of drivers and actions that foster a customer centric culture.
    • ·         Develops and manages Research and Analytics operational budgets in collaboration with the EBI team; may present business cases for capital expenditures or high risk financial decisions.
    • ·         Oversees the development and implementation of Research and client insights business plans that aligns with the business units’ strategic direction and supports key initiatives for the enterprise.
    • ·         Advises on the development of strategies to integrate Research and client insights in terms of operating models, client management and insight delivery.
    • ·         Leads the development of and advises on the execution of client engagement standards, policies, practices and/or procedures (including SLAs and intake guidelines), to ensure compliance and enforcement for the team and across the enterprise.
    • ·         Oversees vendor and external partner relationships and performance standards to provide line of sight to senior leadership.

    Minimum Required Qualifications:

    Education and Experience

    • ·         University degree in business, computer science, marketing or a relevant discipline;
    • ·         5-7 years relevant experience in research and business intelligence/business analytics role, including progressive experience in a leadership capacity;
    • ·         Experience in the gaming industry would be an asset;
    • ·         An equivalent combination of education and/or experience may be considered.

    Technical Requirements

    • ·         Advanced knowledge of BI and reporting tools is preferred;
    • ·         Ability to work effectively in ambiguous situations;
    • ·         Ability to think quickly and respond appropriately to different audiences;
    • ·         Excellent strategic thinking skills;
    • ·         Demonstrated experience in managing and delivering Business Intelligence projects across different line of business, providing product performance measurement and data-driven recommendations that influence the course of the business initiatives and drive insights;
    • ·         Excellent team building and leadership skills, and proven ability to motivate, coach and develop;
    • ·         Solid experience understanding business needs, assessing the best tools to support them and delivering solutions;
    • ·         Demonstrated experience in developing the strategic design of a set of management reports and their presentation to a variety of audiences;
    • ·         Ability to communicate strategic direction into a detailed plan of action and the details of complex processes succinctly to a non-technical audience.

    Please Note: This opportunity will remain open until a qualified candidate pool has been established.

    Please Note: Candidates must be legally entitled to work in Canada and be 19 years of age to work at BCLC.

    For more information on this posting and to apply, please visit:


  • 04/14/2021 2:03 PM | Anonymous

    The Government of the Northwest Territories’ Procurement Shared Services Division has posted a procurement Event which we think your members may be interested in.

    Event 4870 - NWT Fish Sales Marketing and Research Strategy can be found on the Contract Event Opportunities website, here: https://contracts.fin.gov.nt.ca/

    If a member’s company is not registered on their site, they may take the time to do so by going to the Contract Event Opportunities website (above), and by clicking the link to Register as a Bidder, then following the steps. Please note that the process may take up to two days for approval.

    Once a username and password has been set up, you will be able to view current tenders; however, you will not be able to view or download the procurement documents until the registration process is complete.

    Also, any addendum notifications for an Event will not be received unless the member has gone into that particular Event and clicked the required “express interest” link. Therefore; once you do have access to the system, go into any active Events in which you are interested, and be sure to click express interest.

  • 04/01/2021 2:32 PM | Anonymous

    We are communicating with you again today to provide a clarification on our previous statement and to provide additional information.

    Starting on March 19th, there was an unauthorized rebranding of the MRIA social media accounts including Twitter, Facebook & LinkedIn. These pages and groups were rebranded as the “Data Insights School”. To be perfectly clear, this was not a mistake, this was not an accident, this was a deliberate and methodical dismantling of the MRIA across its digital platforms. This was done without communication, without the knowledge of the Board or MRIA and certainly without the authorization of anyone or group at MRIA who would have the authority to do so. Fortunately, we were able to reverse this.

    We have retained the services of a professional Forensic Digital investigator to review the extent of the damage and exposure. The investigators have also been provided cellular phone records and related material to both validate existing evidence and to search for additional evidence.

    At this time, we have no evidence of a third party being involved.  While our investigation continues, we want to be clear that CRIC has denied any involvement in these actions and we are taking their word for it.

    We will continue to keep you updated if we learn anything further regarding this data breach.


     MRIA-ARIM and its Board of Directors

  • 01/31/2021 2:37 PM | Deleted user

    Five accomplished research professionals earned their CMRP designation in 2020. Four of these were exam takers, whereas the fifth was an experienced practitioner who qualified for the industry certification under the experienced professional pathway reserved for those with over eight years of proven experience in the industry.

    These achievers are: 

    Chris Bandak, CMRP, Executive VP, MDB Insight

    Jennifer Suzanne Henderson, CMRP, Research Analyst, Royal Bank of Canada

    Ahmed Serag, CMRP, Data Scientist (Customer Analytics), Cogeco Connexion

    Latika Sharma, CMRP, Consultant, Frost & Sullivan

    Liam Macdonald, CMRP, BC Lottery

    The next exam dates fall on 18th and 19th of February, with consequent sittings fairly regularly through the months of March-April, June, August and November with some flexibility in custom schedule. The programme, hosted on a secure virtual learning management platform that also delivers the corporate Gold Seal to member firms, is supported by partners and institutes like the ICCP (Institute for Certification of Computing Professionals) to enable a seamless proctoring experience in keeping with the international standards the certification curriculum maintains. Experienced practitioners with over eight years of experience are eligible to apply for a pathway that matches their professional outcomes in a stream reserved for successful applicants in this category. 

    The MRIA’s certification committee is chaired by Dr. Mark Loo and includes John Corbett, CMRP, Albert Lam, CMRP, and Arundati Dandapani, CMRP, MLITT.  Active CMRP members come from a variety of firms and can be found here. 

    For more information on how to obtain your CMRP, write to info@mria-arim.ca. 

  • 10/22/2020 11:24 AM | Deleted user

    This is to advise you that PSPC has posted a Request for Information (RFI) to obtain feedback from Industry on a draft Request for Standing Offers (RFSO) for public opinion research (POR): 

    Please follow this link. 

    La présente a pour but de vous informer que SPAC a affiché une demande de renseignements (DDR) afin d'obtenir les commentaires de l'industrie sur une ébauche d’une demande d'offres à commandes (DOC) pour la recherche en opinion publique (ROP): https://achatsetventes.gc.ca/donnees-sur-l-approvisionnement/appels-d-offres/EPS-20-WS2665464632-Doc2665497044. 

    SPAC coordonne la ROP au gouvernement du Canada (GC) et est responsable de l’élaboration d’outils d’approvisionnement pangouvernementaux, comme les offres à commandes et les arrangements en matière d’approvisionnement, pour les services de ROP. 

    SPAC vous invite à répondre à la DDR afin de nous aider à mettre au point la DOC, qui devrait être affichée sur Achatsetventes.gc.ca en 2021.

    Link to registration for the virtual information Session.

    Public Opinion Research services (WS2665464632)

    Tender Notice - Letter of Interest (LOI)/Request for Information (RFI)

    Publication date    2020/10/20

    Amendment date   2020/10/20

    Date closing          2020/11/17 23:59 Eastern Standard Time (EST

    • 80141510: Market research telephone surveys
    • 80141512: Market research on location surveys
    • 80141513: Market research one on one interviews
    • 80171501: Polling and survey and public opinion monitoring and analysis
    • 80171502: Focus group and public feedback meeting facilitation and analysis
    • 81131504: Sampling surveys
    • 93141511: Social groups studies or related services
    • 93141602: Population sample surveys services
    • 93141610: Demographic studies

    A virtual information session will be held on November 3, 2020. The English session will be from 10:00 a.m. EST to 12:00 p.m. EST. The French session will be from 1:30 p.m. EST to 3:30 p.m. EST.    The scope of the requirement outlined in the Request for Standing Offers (RFSO) will be reviewed during the session and questions will be answered. It is recommended that Suppliers who intend to submit an RFI response attend or send a representative.  

    Suppliers are requested to register before the session to confirm attendance via the web-based registration form below. Participants will be provided with the attendance details following their registration. In their registration form, suppliers should provide the name of their organization, the name(s) of the person(s) who will be attending, which session they will be attending (English or French) and a list of questions they wish to put on the table, no later than October 27, 2020.  

    The registration form may be found by clicking here.  

    Any clarifications or changes to the RFI resulting from the information session will be included as an amendment to the RFI. Suppliers who do not attend will not be precluded from submitting an RFI Response.  

    Any clarifications or changes to the RFI resulting from the information session will be included as an amendment to the RFI. Suppliers who do not attend will not be precluded from submitting an RFI Response.  

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