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Integrating CX & UX for the Ultimate Competitive Advantage



Format: Online Executive/C-Suite Panel talk

Date: 23rd June, Thursday, 2022

Time: 12PM - 1PM EST

Speakers: Arnie Guha, Ph.D., Phase 5; Andreas H. Noe, Phase 5


Learn how the team at Phase 5 harmoniously brings CX and UX together in a holistic manner that delivers a multiplier effect on organizational performance. 

Arnie and Andreas will discuss how their holistic approach consistently provides seamless user and customer experiences that will help to outperform competitors, nurture customer loyalty, and build brand equity.



                              


About the speakers:

Arnie Guha, Ph.D., Partner, Chief Innovation Officer at Phase 5

Arnie leads the firm’s Experience Strategy and Design.  He loves telling stories and listening to them. He believes that all perception relies on narrative, and that our understanding of the world is directly dependent on our ability to pick out the appropriate threads of a story, and to reweave them in interesting and relevant ways. Prior to Phase 5, Arnie has been Manager, Market Research, at RBC; intern at the Center of Democracy & Technology, Washington, D.C.; a doctoral researcher at UBC, and a Nehru Centenary Scholar at Cambridge University.


Andreas Noe - Founding partner of Phase 5

Andreas leads Phase 5’s Customer Experience and Market Insights teams. He has developed particular expertise in CX strategy, metrics and performance measurement, Voice of the Customer and Customer Experience studies, having done these for a range of clients. Andreas brings world-class research methods and first-hand insight into understanding and managing customer outcomes. He has led several professional associations and clubs as a board member and president and is a former marketing lecturer at the University of Ottawa.






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